Abstract:
A decision made with good intent may sometimes lead unexpectedly to negative responses. Fast-food chain McDonald's offers a case in point. Mindful of religious sensitivities in Singapore, McDonald's had earlier excluded the pig from its collection of zodiac soft toys launched in celebration of the Chinese New Year. However, unforeseen reactions have compelled the company to reverse its decision and apologize for it.
Read the full article at:
http://sg.news.yahoo.com/rtrs/20100122/tap-singapore-mcdonalds-pig-c3bb44c.html
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